Ablechair

Ablechair is a peer to peer advertising platform.  The company develops tools that allow users to select and send targeted ads to their friends.  If the recipient clicks on the ad, half of the net revenue will go to the sender's preferred charity.  The name, Ablechair, is a play on the word charitable.

The service allows 'armchair activists' to painlessly donate to their favorite cause and advertisers to reach a personally targeted audience. Additionally, the service will amass a potentially valuable database of second-degree profile information; what your friends think you would find interesting.