Adconion Media
Location: Adconion Inc. 1322 3rd Street Promenade, 2nd Level, Santa Monica, California 90401, United States United States
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Adconion Media

Startup/business
California, United States United States United States
http://www.adconion.com/
About
Company description
 

Company

Founded in 2004 as EuroClick, the company name was changed to Adconion in early 2007 due to our success on a global scale.
Adconion is one of the world's fastest growing performance-driven Online Advertising Networks headquartered in London with offices in Germany, France, the US, Canada and Australia. Adconion delivers online ads using its proprietary technology that provides better results for advertisers and optimal revenue for publishers.

Our Vision

Adconion will become the largest independent, global ad exchange for digital advertising by the end of 2008.

  Our Mission

is to synthesize innovative ideas and process oriented thinking into a disruptive technology platform that monetizes all digital content by efficiently connecting advertisers and publishers.

Our Guiding Principles

We have defined a set of principles which are the basis for our self-conception:

  • We are driven by results.
  • We see ourselves as thought leaders in our business.
  • We act as professional and reliable partners for our clients.
  • We inspire our clients with our passion and the excellence of our work.
  • We are accountable and take ownership for our work.
  • We expect excellence from our people and our partners.
  • We actively support open and direct communication, an inspiring working environment, and team spirit.
Team
T. Tyler Moebius
Chief Executive Officer / President & Executive Director
T. Tyler Moebius
Before founding Adconion in 2004, Tyler joined TrafficMarketplace (TMP) as a co-founder in early 2001. There he served as Vice President of Operations and was responsible for both sales and media. Prior to TrafficMarketplace, Tyler was a Series A investor and one of the first 10 employees at Avenue A (NASDAQ: AQNT), a digital marketing agency that became one of the industry's biggest success stories. At Avenue A, Tyler served in both the sales and media departments and in 1999 he started the Strategic Partnership Department, where he served as a Director and negotiated over a half billion dollars in strategic media deals. He holds a BSBA with a concentration in Marketing from Fort Lewis College. 
  Matthias Quadflieg, Dr.
Chief Operations Officer
Matthias Quadflieg
Before becoming Global COO of Adconion, Dr. Matthias Quadflieg, was a Member of the Board and Vice President Marketing & Sales at AOL in Germany.  Over the years he has gathered substantial experience at both the leading agencies and publishers across the Europe. He held leadership positions at Ogilvy & Mather Europe and at Wunderman Worldwide where he was Central European President.  MR. Quadflieg is well known in the European market as one of the progressive thinkers in CRM and dialog marketing in Europe. As CEO of an international private equity firm's service sector he oversaw several acquisitions and consolidation and became familiar with the importance of post merger integration and of corporate cultures. 
  Jeremy Daw
Chief Technical Officer
Jeremy Daw

As CTO for Adconion Jeremy brings a wealth of technical leadership to the management team. Prior to joining Adconion, Jeremy was with Goto.com from 1999-2006. In 1999, at GoTo.com, Jeremy lead the development of the original sponsored search platform. His role expanded to include ownership of the entire suite of online serving systems for Overture, which was the rebranded GoTo.com. This included online order entry advertiser systems, search and content match serving systems and all supporting toolkits. He managed the serving systems during the unprecedented growth of the Overture affiliate network, including: Yahoo, MSN, AskJeeves, AltaVista, AOL and many other top Internet properties. Overture was acquired by Yahoo in late 2003 where Jeremy worked with the senior Yahoo technical and business leadership to design and successfully launch the YPN platform in 2005, which continues to serve billions of impressions per day. Jeremy has 20+ years technical expertise ranging from early Unix operating systems implementations, internet protocols, NFS file servers, JPL deep space telemetry, EAI and high scale serving systems.

  Arndt Groth
President Europe
Arndt Groth

In 1998 Arndt founded DoubleClick Germany and his team became the leading "online sales houses" in Germany. In January 2000 DoubleClick promoted him to International Vice President for Northern Europe. From December 2001 until February 2006, as CEO of InteractiveMedia CCSP AG, a subsidiary of T-Online International AG, he built one of the largest online marketers in Europe. Through 2007, he acted as CEO and shareholder of ePages, the leading provider for E-Commerce-solutions. Arndt is also President of the BVDW (German Association of the Digital Economy), the leading IT business federation in Germany.

Arndt Groth studied business administration in Muenster, Germany and began his career in 1990 as Director of Business Development at Hutchison Mobile. In 1992 he joined the Holtzbrinck Group as Executive Assistant and was responsible for various multimedia and Interactive projects. As a result in 1995 Arndt was asked to build up one of the first "online sales houses" in Germany: GWP Online Marketing - the online sales-arm of the German Handelsblatt Publishing Group.

  Keith Kaplan
President of North America
Keith Kaplan

In his function as the North American President of Adconion Media Group, Keith is leveraging his years of sales and marketing success within the Ad Network space, to ensure that Adconion becomes and remains the largest independent, global ad network for digital advertising. In 1999, Keith began honing his expertise in the online Ad Network space as President of Sales and Marketing for L90, where he oversaw a team of 130 sales professionals and in year one increased sales by 250% reaching over $50M in revenue.

During his time with L90, Keith negotiated and oversaw a string of mergers and acquisitions including the acquisition of L90's largest competitor, DoubleClick Media Group. In 2003 Keith lead the re-branding and consolidation of four different Ad Networks; L90, DoubleClick Media, Sonar and Zonfire which became MaxWorldwide. Shortly after the MaxWorldwide team created a profitable business they were acquired by ISH (Interactive Search Holdings, parent company of the portals Iwon and Excite). Keith led sales for the newly combined entity AJI (AskJeeves Interactive) with over 40 sales professionals in 5 offices.
Keith is a graduate from Syracuse's Newhouse School of Communication and began his career selling Cable Television, Syndication, and Outdoor Advertising for Paramount Pictures, Cablevision's Sports Channel, CBS TDI/Viacom.