Company description
Transforming the way consumers and brands communicate
Compete is the only online market research firm that creates value for consumers and marketers. Our research is powered by millions of people who share their online behavior to create a more trusted, transparent and valuable Internet. Compete helps consumers directly benefit from clicksharing, and provides marketers with new insights into consumer behavior that help improve their marketing effectiveness.
Consumers use the services at www.compete.com to benefit from sharing their clickstream data with other consumers. Our award-winning consumer services provide members with valuable new information that helps them stay safe when they surf, save when they buy and discover the best new websites.
Advisors to Leading Brands
Leading companies turn to Compete to help achieve their sales, profit and market share goals. Our flagship marketing intelligence services, Marketing Effectiveness Intelligence and Online Channel Effectiveness, provide the earliest measure of how consumers consider, buy and engage with their brands relative to rivals. Marketers also rely on Compete's behaviorally targeted surveys to segment and reach hard-to-find consumer segments.
For the first time, companies can measure their effectiveness across all of their marketing programs. The accuracy and speed of Compete's services gives marketers newfound ability to identify and respond to market dynamics while consumers are in-market, rather than just analyze decisions in retrospect. For example:
* Compete helped a major automaker allocate $30 million to launch a new SUV by tracking vehicle demand and conversion in real-time;
* Compete generated an incremental $75 million in annual subscriber value for a major wireless carrier, without any increase in marketing expenses;
* Compete helped a leading hotel brand increase its booking rate by 56% by redesigning the purchase funnel on its website;
* Compete generated an additional $50 million in loan income for a consumer banking leader by recommending new online sales techniques.
Compete's Approach
Compete's services are supported by industry-leading data management and technology. Our consumer and industry data is drawn from numerous sources and comprises the largest continuous consumer behavior database in the industry. Our proprietary data methodologies and patent-pending technology aggregate, transform and normalize this data and ensure it is representative of the entire US online marketplace.
People are recruited to join Compete's member community through www.compete.com, the first website to help consumers personally benefit from clicksharing. Consumer data is also licensed from national ISPs and ASPs. This multi-source data collection methodology sets the industry standard for representative and actionable data. Members are protected by Compete's stringent privacy policy and data collection techniques that purge personally identifiable information.
Team
Donald McLagan (CEO):
Don brings more than 30 years of experience in business information services. He was the founder, Chairman and Chief Executive Officer of NewsEDGE Corporation, a public company later acquired by Thomson Corporation. Previously, Mr. McLagan was Vice President and General Manager of the Information Services Division of Lotus Development Corporation and a founding employee and Executive Vice President of Data Resources, Inc.
Don holds a BS and BSME degrees from Trinity College and an MBA from Harvard Business School.
