Contact Federated Media
Location: 123 Second Street, Sausalito, California 94965, United States United States
Founded in: 2005
Stage: Profitable
Number of employees: 50+
Profitable year: already profitable
Short URL: vator.co/Federated-Media-Built-on-conversational-media
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    Neil Chase
    VP of Author Services, Federated Media
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Federated Media

Built on conversational media
Startup/business
California, United States United States United States
http://www.federatedmedia.net
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About
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Company description

At FM, we believe that the best conversations are those where all parties are engaged, informed, and valued. Working with our marketing and publishing partners, Federated Media is helping to define this innovative form of online marketing: a three-way dialog among creators, audiences, and marketers.

FM represents outstanding authors whose sites cater to cultural influencers, technology decision makers, and business leaders. Our first federation, focused on digital culture, currently reaches millions and millions of readers every month. New federations in the media/entertainment, parenting, and small business categories, representing millions of entrepreneurs, consumers, and families, are in the process of launching as well.

In addition to establishing a devoted following, each site in the FM fold subscribes to a core set of values: strong voice and point of view, accuracy to the facts, engagement with its community, responsibility, integrity and transparency.

 

Team
John Battelle
Founder/Chairman/CEO

John Battelle is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Formerly a professor at the Graduate School of Journalism at the University of California, Berkeley, Battelle, 42, is also a founder and Executive Producer of the Web 2.0 conferences and "band manager" with BoingBoing.net. Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures. Before Wired, Battelle worked at the Los Angeles Times and MacWeek, a unit of Ziff Davis. John is currently CEO and Chairman of Federated Media.

Jason Weisberger
COO
Jason joins FM after two years of consulting with The Heiden Group. Previously he held roles as VPs of Product Management, Commercial Strategy and Network Engineering for Cable&Wireless, and led a small start up to a public equity sale. Once upon a time, Jason owned, managed and performed at his comedy club in Santa Monica, CA . He now spends his spare time ranting on http://www.bother.com
 
Chas Edwards
CRO and Publisher
Chas came to FM by way of CNET Networks, where he was VP of sales and marketing for that company's B2B Portfolio, managing the team representing News.com, ZDNet and TechRepublic to business-to-business marketers. Chas shares his thoughts on the business at ChasNote, which chronicles metrics, successes & flaming disasters in digital marketing.
 

 

Business model