If it hurts we can help!

ItHurts.com is a video centric consumer digital media company whose business and success is predicated on the fact that online video has become a daily fix for millions of people worldwide, the market for online healthcare services and information is tremendous and broadband access to the Internet has grown to several hundred million people around the world. ItHurts.com will become the world's most popular interactive website community for medical, health & wellness information.

ItHurts.com brings Doctors, Nurses and other Medical Practitioners right to the consumer helping people take an active role in managing their health truly making a difference in their lives. ItHurts.com will offer a proprietary library of video content and utilize a third party video search engine that together will provide ItHurts.com users with access to thousands of medical, health and wellness videos. ItHurts.com will allow users to:

Ø Research and watch videos onany health condition, pain, ailment, injury, disease or wellness matter where Doctors, Nurses, other Healthcare Practitioners and Medical Reporters will discuss each topic in detail.

Ø View video tips and special video features daily on current health issues.

Ø Watch health & wellnessTV programming on ItHurts.TV.

Ø View video blogs fromDoctors and other Medical Practitioners.

Ø Find and learn about Doctors and Hospitals via the first Video Hospital and Doctor Directories.

Ø Communicate in health forums with people who have common medical, health and wellness interests, problems and concerns. Interact with Doctors and Nurses in these communities.

Ø Access ItHurts.com videocontent on mobile hand held devices.

Ø Utilize conceptual video search technology that automatically suggests videos to a userbased on their profile, interests, viewing history and behavior patterns.

Ø Create and save advanced, explicit searches, then receive emails or notifications ofnew videos that match their search criteria.

Ø Take advantage of video transcription/jump-to-word navigation allowing users to navigate within a particular video asset to get straight to the part of that video they are most interested in.