WeAre.Us

WeAre.Us, is a social support network platform for focused medical condition communities bringing together patients, family members, doctors, and researchers in lively, protected, and positive communities.

Dr. Declan Doogan - President
Over 30 years of pharmaceutical/healthcare experience, most recently as Worldwide Head of Development at Pfizer. Multiple Board Positions including President of R&D for the Amarin Corporation. Visiting Professor at Harvard School of Public Health, Glasgow, and Kitasato (Tokyo) Universities. MD from Glasgow University, Fellow of the Royal College of Physicians, and Fellow of the Faculty of Pharmaceutical Medicine in the UK.

Robert Patterson - Chief Marketing Officer
Principal of Aap!Global, a leading alternative advertising company developing and managing international, high impact advertising spaces in partnership with established media companies, including JC Decaux and Dentsu. Advertising clients include Yahoo, Oracle, Adidas, Nike, Nestle, Dreamworks, and Disney
Robert's leadership guides Aap!Global as the global leader in alternative advertising mediums for outdoor media, currently doing business in more than 12 countries with more than 2 million impressions daily.

Chris Seta - Chief Architect
Over 10 Years system architecture and development experience building scaled systems. Lead System Architect of PR Compass - leading Press Distribution System used by over 10,000 firms.

Carlo Rizzuto - Consultant
Associate Principal with McKinsey & Company (Boston, London), focusing on healthcare with functional expertise in strategy and marketing. Start-up experience as Business Development Manager for a biotech start-up. PhD (virology) and post-doctoral fellowship (neuroscience) at Harvard Medical School.

WeAre.Us offer much of the same capability set as larger social networks like MySpace, Facebook, but within a walled garden in which users know they are sharing private details of their trials and tribulations with only those that can genuinely relate and understand, with tools geared towards support and health tracking, and with branding engendering a sense of trust and community.

One of our sites, WeAreCrohns.org, is a site for those afflicted with Crohn's Disease, Colitis, and IBS - very private, bowel-related conditions. The level of openness and sharing (suffice it to say that they share more than those outside of this community would ever care to hear) is absolutely stunning. This level of openness has only been achieved by providing users with an environment in which they protected in a manner impossible on a larger social network.

We receive daily notes expressing the life-changing nature of our sites from users. Lisa Kuban, a user on WeAreCrohns.org, blogs "It is like someone has thrown me a lifeline. I read the profiles of the people here and some of the posts and I think, Wow - people like me, people with my similar problems, people who get it, have it, survive it and live with it". Marybeth Loneee writes to us, "Do you guys really have a clue what this site is starting to mean to people in such a short time? None of us here can really describe the wonderful undercurrent of positive vibes we are getting from the site and each other."

WeAreCrohns.org has been running since December 2007, and is rapidly approaching 4000 users.

Within the WeAre.Us universe, we also have vibrant communities for Diabetes (WeAreDiabetic.org), Huntington's Disease (WeAreHD.org), Cancer (CancerCancer.org), and many more planned for the very near future. The possibilities for us are endless, and we intend to expand across the range of medical conditions so that ultimately, WeAre.Us is a destination where anyone afflicted by a medical condition can find an inclusive and supportive community.

Monetization is primarily via corporate sponsorship and data mining, particularly within the pharmaceuticals industry, but also associated patient care segments. The unique focus and demographics of the WeAre.Us communities command premium CPM rates for both advertising and corporate sponsorship. Additionally, health tracker and anonymized qualitative data is available for research and marketing analysis by pharmaceutical companies and research centers.