Adfonic

Founders

Victor Malachard, CEO

Victor is the business guy. For him it's about getting the right team dynamic, developing strong business partnerships and of course driving the numbers... Victor is totally hooked to the numbers. A recognised leader with over 10 years experience in telecommunications, IT and new media, Victor has a strong track record of achievement within both corporate and start-up companies and real experience building new organisations from the ground up.

Paul Childs, COO

Paul looks after Adfonic's business operations and is the marketing and product whiz. He's the guy thinking up new tools, experiences and the longer term strategic roadmap and direction. Prior to Adfonic, Paul worked in various senior marketing roles for mobile operators and online start-ups. Since 2005, Paul has become an expert in mobile search, mobile advertising and enabling web browsing on mobile devices.

Wesley Biggs, CTO

From the day he hooked up his first 300 baud modem, Wes has been developing software and designing platforms for online telecommunications with a passion bordering on the obsessive. At Adfonic, his job ranges from designing the big picture boxes and arrows down to the nitty gritty implementation of key services. When he's not hacking away on the code himself, he's working with the rest of the technical team and our partners on the next batch of innovative features.

Revenue generated from advertisers on a CPC and CPM basis. This is then split 60/40 with publishers, with publishers taking 60%

• Real time reporting
• Fully integrated, self service platform
• Founder lead