bitpakkit

@bitpakkit provides growth stage consulting, go-to-market planning and creative/development services for web and mobile technologies, enterprise platforms and creative/strategic services for advertisers and publishers.  Services include discovery, business planning, campaign strategy, user experience and communications strategies for advertising technologies, emerging media experiences and technology platforms.

Ben Watson (@bitpakkit) spent many years working in big buildings for companies like Yahoo!, Adobe and Microsoft in senior product management and marketing roles, starting the conversations that lead to adoption strategies for .NET, Flex, Web Services, AJAX and other standards and technologies. He has worked on creative and content strategies with major brands and new media properties for customers such as GM, Toyota, Sprint, Purina, American Express, Spin, Vibe, Wedding Bells, Proctor & Gamble and Canadian brands such as Toronto Life, Fashion Magazine, Canadian Geographic, Bell, MSN Sympatico, Overlay.TV and a few startups. His background in media, advertising and design have taken him around the world, evangelizing community and a connected life as the most transparent and effective way to enter into the marketing conversation.

Recent projects and work:

R&D strategy: First nations technology center

Product strategy: Legal disclosure workflows for 'private'

Marketing strategy and platform evangelism: Overlay.TV

Product strategy/creative tools & publisher network: Yahoo! Ad Platform (APT)

Site redesign and e-commerce strategy: Corel

Adobe Enterprise Developer Program: Adobe

Non-profit: Twestival Ottawa, Carp Agricultural Society, Cancer Society

Work experience and references:

http://linkedin.com/in/benjaminwatson