Canvas

Canvas makes it extremely easy to find, customize and publish data collection apps to Smartphones, Mobile Devices and Desktop computers.  Canvas replaces paper forms and surveys, reducing paper consumption, eliminating redundant data entry and excess processes for businesses and mobile professionals. The Canvas software service enables mobile professionals to collect information using their Smartphones, analyze that data on the Canvas web site, and share information across their business community.

With Canvas, businesses of all sizes from any industry can connect with mobile professionals and customers anytime and anywhere, collaborating across the organization.

 The Canvas Mobile App Store is the first of its kind - every app works off the shelf on a wide variety of Smartphones and mobile devices, every app is completely customizable and every app allows you to access the data collected in a number of very powerful ways.

James Quigley—CEO & Co-Founder

-Former VP of VeriSign Mobility/Wireless

-Winner of Motorola Wireless Solution of the Year

-Named top 20 Executive in Field by CLO Magazine

Marc Austin—COO & Co-Founder

-Former GM Americas  of Dexterra

-General Manager of AT&T’s Blackberry Business

Matt Warner—VP Mobility & Co-Founder

-Winner of Motorola Wireless Solution of the Year

-Decade of wireless development leadership

Chris Morrisette—VP Web Experience

-Winner of Motorola Wireless Solution of the Year
-Deep background in web development

Mobile Business Application Gap

While the market for mobile apps is here and now, there is a conspicuous gap for mobile business apps  that scale.  Less than 2% of iPhone apps are in the business category.  Many of these 2000 apps are redundant, very few collect real business data, and even fewer can be actively customized. 

A Simple Solution

Canvas solves this problem with a platform in the cloud that even an administrative assistant can use to publish a custom mobile app  in just minutes.  Canvas apps collect valuable business information, and they typically replace a paper form or survey filled out on a clipboard.  Since the service launched in July, the Canvas community has published over 200 custom applications now available in our application library.  With capital and execution, Canvas will quickly offer a growing array of  mobile business apps. 

Business Model

Canvas is an annuity business.  We make money on software subscriptions.  Our customers can get started for free, then pay only $.50 for each form they submit on our service.    For $20 per user/ month or $210 per user/ year, a mobile user enjoys unlimited use of our service.  Our customers can configure and monitor a “paper meter” on our web site to see how much they save with each transaction Canvas processes.  Most of our customers find that Canvas is less than the cost of the paper it replaces, and they immediately make money through the additional productivity they gain from real-time mobile data collection and collaboration.

The Competition

Competitive Wins

Our customers chose Canvas over entrenched mobile software companies with specialized solutions targeted at specific industries.  Canvas has proven that we can disrupt the market for mobile software with an application platform that is quick and easy to use.  Our customers typically configure and deploy their mobile applications themselves in less than an hour, while our competitors typically require 3-6

Differentiation

Canvas offers a simpler, faster and more economical mobile application platform than most other mobile business providers and we offer more flexible and robust industry solutions than niche mobile enterprise solution providers.   Even more direct competitors ave no vision of making content (i.e. the Canvas Application Store) the heart of their offering, nor is their solution as powerful or as easy to use.