DrinkPrice.com

The company will be run by a senior management team of two:

Matthew Ford, Managing Director. Matt is a determined serial entrepreneur with an in-depth understanding of the drinks market and a passion to build a successful business in this sector.

Doug Old, Commercial Director. Doug is an experienced Managing Director with recent experience in establishing and running both traditional and e-commerce businesses. He started his career in systems design then moved into retailing with companies such as Littlewoods and Asda. Establishing his own grocery home shopping company in 1993 he grew this for five years then sold it to a major supermarket group. He then formed a team to buy a small chain of retail Off Licenses. Since then he has established and runs a web development company specialising in the music industry. Experienced in both establishing and running businesses, he is used to the frugal but friendly style needed to grow a small business into a large one.

DrinkPrice (www.drinkprice.com) is a limited company in the UK. DrinkPrice.com is a national drinks price comparison website with a 24 hour personal "Recommend Me..." sevice as well as videos with major UK drinks merchants, blogs and full social media interaction.

It will be the only dedicated drinks comparison site in the UK and will generate considerable revenue from 3rd party affiliate commissions and advertising.

The business starts with a price comparison web-site. However, on this web-site there is also a range of other features, constantly updated, to attract a regular and loyal audience. These include videos of product reviews by famous wine buffs, food matching tutorials, blogs and forums.

The base of the site is, however, a comprehensive price comparison facility incorporating all drinks sold by both the major and specialist retailers. The clever part of the back-end system involves a categorisation process utilising industry experts to provide the product knowledge which enables the system to semi-automate this activity; essential with the volumes of disparate products and non-standard descriptions.