Magic Sauce Media

At Magic Sauce Media, we bring 30 years of experience in direct marketing, market strategy, social media, word-of-mouth, viral marketing, public relations, media, content creation, branding, blogging, advertising and sales, to a new recipe for corporate and product communications that blend traditional and social media strategies.

Offering elements of the traditional, big firm approach, combined with the intimacy and social media wealth of the boutique firm, Magic Sauce Media offers overarching executive-level guidance as its base, seasoned with flavorful messaging and positioning and infused with introductions at the highest levels.

We spice up your image with media coaching and events to secure your place in the market.

Make no mistake – this is nouvelle cuisine proven branding methods mixed with online community development and management, blogging and blog tours, branding, coaching, viral marketing, and a new approach to integrating video and micro-blogging into the recipe for success.

This is a new approach to marketing, communications, branding and PR needs for companies large and small. The new always-on economy offers a broader yet more personalized public image, where anyone can be an author with a PC or mobile device and a simple push of a button.

Founder Renee Blodgett’s vision led to the creation of grassroots programs for clients that take a deep-dive into branding and the way executives and their products and services are aligned in the public’s opinion.

Our approach is unique. Partner initiatives like these and an ideology that focuses on aligning you with your vision first, and baking in a brand that reflects that alignment consistently results in a personalized and targeted market position and bold communications strategy that brings in the right components at each stage of your growth.

We understand media content creation as well as we do marketing, social media and PR. Magic Sauce Media is an integrated media company – not just a marketing, branding and PR firm. That said, we know the disciplines well, so we utilize the best of what we know about market positioning, branding, viral communications, PR and social media to get you to where you need to go. Just look at our results.

Our success is achieved through a team effort that unites unique disciplines and skillsets. We are effective because our team is largely virtual, and includes the smartest, most creative, committed and dynamic people from our global network.

As CEO and Founder of Magic Sauce Media^TM, Renee offers a very personalized approach of working with clients, their customers and the influencers that impact them. She has been providing full service strategic communications and marketing consulting for global companies and executives for over twenty years. By combining her international experience with top-notch relationships and a diverse portfolio in nearly every technology sector, Renee has proven results time and time again.

 

She ran Blodgett Communications for close to a decade, before launching Magic Sauce Media in 2010. Her global approach comes from living in ten countries and visiting more than 65, giving her a unique understanding of how cultural nuances impact brand and corporate perception. She has launched companies, services and products from around the world, including South Africa, Australia, Holland, Scotland, India, England, Belgium, Germany, Israel, and France.

 

Her market approach focuses on driving demand and traffic, creating brand awareness and cutting-edge strategies, building and nurturing customer relationships, increasing partnerships and sales and building loyalty.

 

She understands grassroots media, what they look for and how they think. As one of the first marketing and PR bloggers in the industry, she represented and worked with leading blog software developers and RSS tools when they first launched in the nineties.

 

Renee blogs at Down the Avenue, which combines technology, culture and life’s passions under one roof. Her blog was voted the top blog in a month long contest, up against some of the top blogs and agencies in the world, many of which represent Fortune 500 companies.

 

She is the founder of We Blog the World, a global blog network dedicated to stories, voices, and content about society, business, technology and culture from around the world.

 

Renee is also the co-founder of Traveling Geeks, whose mission is to collaborate with global technology innovators and influencers in various countries, cross pollinate ideas and mentor organizations and individuals, and then share that knowledge through blogging, video, podcasts, social media tools and meet-ups.

 

Previously, she headed up worldwide corporate communications for leading speech recognition player Dragon Systems, through to the acquisition to Lernout & Hauspie, now Nuance. Blodgett’s agency experience is extensive with posts at Brodeur Worldwide, London-based Saatchi & Saatchi Advertising and Saatchi & Saatchi Direct, Porter Novelli, Cone, and Cudaback Strategic Communications.

 

Renee has held advisory board positions on b5 Media, a global new media network, Cozmo Media, which taps into community to put video content in front of the right audience, Toktumi, a virtual home office VoIP phone solution, BlogHer, the first conference and group blog dedicated to women bloggers, which now has nearly 20,000 blogs in its global network, Radus, a dynamic media rich social network and content aggregator and PopTech, an innovation conference whose goal is to accelerate the positive impact of world changing people and ideas.

New Media Services Consultancy. See description details for our mission and how we work. We charge largely on a retainer basis and for product or company launch campaigns.

We think that the traditional PR and marketing model is broken. Many are incorporating social media as a bandaid approach rather than integrating it into their thought process from the ground up.

We understand media content creation as well as we do marketing, social media and PR.

Magic Sauce Media is an integrated media company – not just a marketing, branding and PR firm. That said, we know the disciplines well, so we utilize the best of what we know about market positioning, branding, viral communications, PR and social media to get you to where you need to go. 

 

We're nimble enough to work with small and large firms and have a wealth of experience across multiple industries. While technology is our primary focus, we have worked with people in the entertainment, travel, music, food/wine, lifestyle, baby boomers & aging, kids, consumer goods, conferences, events and publishing industries.

 

We also understand GLOBAL. The founder has lived in 11 countries and launched companies into the U.S. market from around the world.