Company description
micromobs is the easiest way to start a group discussion. No more having to deal with long email threads, or archaic group applications. Create mobs for your friends, family, classmates, co-workers, and everyone else in between. Organize your groups!
Team
Himani Amoli: Himani is focused on micromobs’ design and user experience. Her philosophy is to keep it simple and we try to see that through to all of our feature implementations. Her prior experience includes product and marketing work at two venture back startups including one which focused on communities on facebook.
Ajay Kamat: Ajay is focused primarily on the business and analytics aspects of micromobs. He believes in a data driven approach to product development and is constantly speaking with customers about their needs and requirements for groups. Prior to micromobs Ajay held positions in engineering and sales at Genentech and Brocade.
Gordon McCreight: Gordon is focused exclusively on micromobs’ back end development. He has long been a freelance consultant working on various web projects. He has previously built community applications which have reached hundreds of thousands of groups.
Business model
micromobs enables anyone to instantly create a private group discussion. While it is easy to contact an individual on a social network, most people still use email threads to communicate with a group of people. Email, however, is terrible for having a discussion. micromobs solves this problem by enabling quick, temporary and engaging group discussions.
Our primary source of revenue will be through sponsored mobs. Through the conversations happening on micromobs, there is a rich set of data on each group. We will allow brands to sponsor mobs against the topics being discussed in each mob. As a secondary source of revenue we will be offering customization through premium functionality.
Competitive advantage
micromobs was first to market with a simple groups application. The entire micromobs experience is focused on engaging the groups you are part of. Other groups applications focus exclusively on consumption but we believe the key to a successful group is in the contribution from all members. This philosophy is seen in our product and the specific features we focus on.
We are an extremely metrics driven team as metrics play a large role in our product decisions. It is our belief that we are best enabled to make an amazing product by carefully measuring how our users interact with our product. This methodology has played a significant role in making micromobs the product it is today.
himani amoli
