Greenberg Media, Inc.

Greenberg Media provides media relations and editorial services for in-house marketing teams and public relation agencies.  

Greenberg Media works with clients specializing in both traditional media (broadcast, cable and motion picture) and emerging media (Internet, satellite and mobile devices), as well as the technologies that enable these platforms.     

Greenberg Media Products and Services

Media Relations

An effective media relations campaign involves sustained outreach and consistent messaging. Greenberg Media can help you to build relationships with influential consumer, business and trade journalists and bloggers.

Messaging Platforms

A messaging platform is the foundation of a public relations program.  Greenberg Media can help draft the key messages that can – and should – be consistently conveyed to key targets in the media, the investment community and the industries your organizations serves.

Third Party Influencers

Journalists, as well as potential business partners, customers and investors, turn to industry experts for validation about your company, its marketplace position and its products. Greenberg Media can work with your team to form and strengthen relationships with industry analysts and other third party influencers.
 

Publicizing News Announcements

Stay on their radar: Greenberg Media can help publicize news about important milestones, new product introductions and other significant news about your organization.

Speechwriting

Greenberg Media can help prepare your executives to articulate your company’s marketplace vision and leadership before industry conferences, associations and other power gatherings.

Bylined Articles/Op-Eds

Industry leaders are also opinion leaders.  Define your market and underscore your organization’s leadership and expertise with executive bylined articles and op-eds that Greenberg Media can help draft and place in the outlets your audiences read and trust.

Media Kits

Media kits provide journalists and analysts with essential information about your organization. Greenberg Media can draft background documents outlining your organization’s market, technology, products, history and management team.

Customer Endorsements/Case Studies

Journalists want to hear about successful implementations. Greenberg Media can work with your company's customers to develop case studies substantiating and endorsing your company's product or service.

Web Content

Make your website a powerful marketing tool.  Greenberg Media can develop the type of lively, concise content that results in site “stickiness” and return visits.

With more than 19 years as a writer and media relations professional, Lawrence Greenberg has helped both technology giants and start-ups to achieve their goals with strategically tailored communications programs. For example, Larry helped to raise the profile of Photobit Corporation and its unique CMOS imaging technology for professional and industrial applications. Placements in such publications as The Wall Street Journal, Time Digital and BusinessWeek enhanced the company’s visibility with potential partners and investors. Micron eventually purchased Photobit and its technology in 2002. Larry also worked with several divisions of world-renowned Fujifilm, including its Motion Picture, Computer Products and Commercial Imaging Divisions, helping to underscore the giant’s position as a digital imaging leader. 

At Edelman, the largest independently owned public relations firm in the world, Larry was responsible for program development and account management, strategic planning, media outreach, editorial, and senior level strategic counsel for a range of other clients including Samsung Semiconductor, Canon and SmartDisk.  He secured numerous placements on behalf of his clients in Reuters, The New York Times, The Financial Times, Newsweek and BrandWeek, among other high-profile publications.

Previously, Larry was a senior account executive with Geltzer & Company (now part of Publicis Dialog USA), a New York-based public relations firm specializing in consumer and business-to-business technology accounts. There his clients included Motorola, Toshiba and Exide Corporation.  Prior to that, as the lead writer in the New York office of The Kamber Group (now the Carmen Communications Group), he managed editorial projects on behalf of numerous trade unions as well as other organizations including the Democratic National Committee.

Larry began his career as a reporter and film critic for various publications in Westchester County, New York.

In 2006, Larry earned his Master of Science with a 3.96 GPA in the Communications and Media Management program at Fordham's School of Business Administration.  The program focussed on the business models of both traditional and emerging media companies. He graduated from SUNY Purchase in 1987 with a bachelor's degree in literature.