Vibes Media

• Vibes is a privately owned company based in Chicago, Illinois, and has been in the messaging business for over 9 years.
• Vibes has executed more than 8,000 text messaging programs in every market in the USA.
• More than 22 million people have participated in Vibes programs, generating more than 300 million text messages.
• Vibes works with blue chip clients across the country including consumer marketers, wireless carriers, professional and college sports teams, concert promoters, advertising/promotion agencies, radio and TV stations, and retail stores.
• Vibes is uniquely positioned in the industry as a full-service, marketing-focused agency that partners with clients on all aspects of text messaging marketing programs, including mobile opportunity identification, setting objectives and strategies, program design, database design and management, web and WAP programming, creative development, and program management.

Alex Campbell, Co-Founder and CEO
In 1998, at the age of 22, Alex Campbell co-founded Vibes Media with his childhood friend Jack Philbin. The two co-founders, who grew up in New Canaan, CT, started their company in a one-bedroom apartment in Chicago's Wrigleyville neighborhood. Due to Alex's leadership and 4 years of profitable triple digit growth, the company sits firmly at the top of a rapidly expanding industry.

Alex holds a Bachelor of Science in Economics degree from The Wharton School of the University of Pennsylvania. He has spoken on many panels as an expert in non-traditional and mobile marketing. He has been quoted in many print publications including INC, The New York Times and The Chicago Tribune. He is a member of the Mobile Marketing Association where he serves on the Mobile Strategies and Best Practices Committee.

Jack Philbin, Co-Founder and President
Jack Philbin spearheads the company's business development and the overall direction of the company. As President, Jack has become an influential leader in the wireless industry, and is a sought-after speaker at wireless industry events. Jack has been instrumental in building text messaging as a marketing tool and proving its value to a range of clients, from wireless carriers, to agencies, to consumer marketers. Jack is an entrepreneur and builder, with specific expertise in strategic client management and consumer marketing. Jack introduced the radio industry to mobile interaction by setting up the first cross carrier text message request line in the U.S. The Vibes iRadio™ platform launched with KTTB B96 in the summer of 2003. In 2004 Jack brought Vibes messaging programs to the world of consumer-packaged goods by executing programs for McDonald's, Anheuser-Busch, and Hershey's.

Jack is a graduate of Boston College and received his MBA from Northwestern University's J.L. Kellogg School of Management.

Doug Rothrock, Vice President of Marketing and Sales
Doug joined Vibes in 2002 and oversees the marketing and product development of the company. Doug is an award-winning consumer marketer with 20 years of broad-based marketing experience, including 10 years in the mobile telecom industry and 10 years in the advertising agency business. As one of the original members of Aerial Communications, a wireless start-up in the U.S., he was instrumental in building the marketing team and developing the positioning, brand and launch plans from scratch. After Aerial merged with VoiceStream, British Telecom in London in the Global Mobile Internet group hired him as Head of Global Marketing Communications to launch the Genie mobile Internet portal brand in Europe and Asia. Prior to Aerial, he headed up advertising, promotions and CRM for Ameritech Cellular in Chicago.

Before working in the telecom industry, Doug spent 10 years in the advertising agency business working at J. Walter Thompson and then DDB. Doug spearheaded accounts such as Energizer Batteries (the Energizer Bunny), Fruit Roll-Ups, Kraft Miracle Whip, Gerber and La Choy. Doug is a graduate of the Kellogg Graduate School of Management at Northwestern University. Doug is an avid windsurfer and world traveler with bizarre tales of crossing the Sahara desert, dodging gunfire in Addis Ababa, crossing the Indian Ocean to Karachi with refugees from Mozambique on a freighter, and traveling overland across south Asia from Katmandu to Istanbul.

David Gale, Vice President of New Business
David handles new business development for Vibes with an emphasis on consumer packaged goods, sports and music entertainment, and the retail industries. He is also instrumental in improving and developing sales and marketing materials to aid the sales process. David has succeeded in bringing unique ideas to client's existing plans to leverage their brands, including developing the first interactive text messaging program used on public transportation.

Before coming to Vibes, David built his own consulting company that focused on business development with sales and marketing consulting and outsourcing. He sold his company so that he could move his family to Chicago to be closer to relatives. Before that he spent over 10 years consulting for firms that focused on Supply Chain/Demand Chain Management, e-commerce, and knowledge management space.

David is a graduate of the University of Wisconsin-Madison. He and his wife Sarah reside in Chicago with their two children, Max and Ella. A superstar among his young peers, David sang on stage with John Denver in Aspen, Colorado, when he was 5 years old.

Cheryl Sanders, Vice President of Client Services, Consumer Brands
Cheryl earned her BBA from University of North Texas and began her career in advertising working at DDB in Dallas, Texas, in the Telecom and Utilities categories. She moved to Chicago to expand her advertising experience and joined BBDO Chicago where she was a strategic leader for integrated programs for clients such as the State of Illinois, Wrigley and LaSalle Bank. For Wrigley's flagship brands of Spearmint and Doublemint, she facilitated the development of new positioning campaigns and assisted in the launch of successful flavor extensions for the Juicy Fruit brand. For LaSalle Bank, she led campaign development on events and sponsorships such as The LaSalle Bank Chicago Marathon and The LaSalle Bank Open. She also assisted ABN AMRO Mortgage Group in developing the test launch of Mortgage.com and with the repositioning of their B2B wholesale lending group.

At Vibes, Cheryl leads strategic planning and account oversight on many CPG and brand accounts such as the Dallas Morning News/Quick, Mall of America, Coors brand and the Army. She and her husband Mike were recently married. She has earned the nickname "Colonel" as in "Colonel Sanders," aka Wheels, on her softball team because she is quite possibly the slowest runner ever.

Steve Levy, Senior Account Director
Steve is the Senior Account Director for iRadio™ and is responsible for the continued development of the mobile messaging platform for radio, as well as maintaining and growing relationships with our partners - those at both the broadcasting/entertainment companies and the stations themselves.

Steve joined Vibes in 2006 after a 13-year run in Chicago radio. He began in 1992 as an unpaid promotions intern at Emmis Communications' WKQX-FM Chicago (Q101) and left the station as Marketing Director in 2000. During his tenure at Q101, he was involved heavily in the building of "Q101" as a national radio brand and had a creative role in the station's preeminent branding and event campaigns. Steve left Q101 in 2000 to accept the challenge of helping create new programming and branding at ABC Radio Chicago's WXCD-FM/WZZN-FM as Assistant Program Director and Marketing Director. In his unique role as APD and Marketing Director, he was in the position to create on-air programming, production and imaging, as well as create and execute station branding and promotional campaigns.

Steve, a graduate of the University of Missouri at Columbia, and a lifelong Chicagoan, resides in the city's northern suburbs with his wife and two proudest accomplishments, his wonderful sons.

Sam Benediktson, Director of IT Operations
Sam oversees the IT group and is responsible for all software development and infrastructure. He manages all the design, implementation and coordination of the servers and databases, and the overall operations for SMS and database programs. He personally built the proprietary messaging software and has built the IT group from scratch.

Part of the team that originally set up Vibes Text-2-Screen™, iRadio™, Trivia and Instant Win applications, Sam works closely with the major cellular carriers to set up connections and oversees all aspects of their programs.

Prior to joining Vibes, Sam was a software designer and developer for the Intelligent Information Laboratory at Northwestern University. He is a graduate of the McCormick School of Engineering at Northwestern University where he earned a BS. Employees of Vibes await the day Sam frowns–he is the happiest, most even-tempered person you'll ever meet!

Leon Zhao, Director of Technology
Leon joined Vibes in 2001 and oversees the application development. He has successfully designed the architecture and managed the development of all key pieces of Vibes technology. Prior to working at Vibes, Leon was a system integration and migration specialist for Gordon Logistics. He led the projects to build an e-commerce and WAP-based sales system. Leon has a CS/ME degree from McCormick School of Engineering and Information Systems and an Economics degree from Weinberg College of Arts and Sciences, all at Northwestern University. His areas of focus were intelligent information systems and wireless security.