How does one leverage an addiction to a massive multi-player online video game into a viral breakout internet entertainment hit ?
If you're Felicia Day, you embrace the depth of characters that you've spent months chatting with and getting to know in the virtual trenches, write a situation comedy about your obsessed compatriots from World of Warcraft, create a skunkworks team, produce on deferred income contingency shares, build, market, and distribute "The Guild".
Ms. Day graced the stage at NewTeeVee Live 2008 on November 13th, and shared with us her courage, passion, creativity, and insight.
In a fireside chat with Liz Shannon Miller at NewTeeVee Live 2008,
Felicia Day is passionate about the importance of retaining copyright
and creative control. This bold relationship to studios, marketers, and
distributors reminds media players of how the music business changed
when the Beach Boys took charge. Seeing Felicia Day transform the media
game has inspired an alternative reality for the rest of us.
In companion pieces, you will see Ms. Day tell it like it is regarding:
* what makes an Online Video Partnership strong
* how to pursue Higher Level Objectives in Deal-Making for an Online Video Brand
* continuously cultivating the Grassroots Spirit beyond the startup
* why success is rooted in remaining true to yourself, rather than succumbing to the dominant paradigm, and how virality relies upon the reflection of your authenticity in the hearts and minds of a niche community who believes in you.
I was inspired, as were the hundreds of friends and colleagues around me, by Felicia's will to pursue and succeed in her dream. I hope that you catch her fervor, too.
