Black Friday saw traffic at online retailers jump 10%. Nearly 32 million unique visitors went to shopping sites on the day after Thanksgiving, up from nearly 29 million, a year ago, according to Nielsen Online. Black Friday was given the name "Black" Friday because it was the day that brought retailers to profitability.
The top site was eBay, which drew 9.8 million unique visitors, followed by Amazon, Wal-Mart, Target and Best Buy.
Better traffic figures is good news, of course. But just like higher traffic numbers to online financial Web sites earlier this fall haven't translated into significantly higher advertising revenue dollars, traffic in this case may not result in more e-commerce sales.
