Saint Luke's Mid America Heart Institute partners with Story Health on AFib care
Story's AFib program integrates with a health system’s clinical team to keep patients engaged
Read more...Microsoft, home of the Zune, has just announced that they're going to launch Bing, a rebranding and reformatting of their search engine. So far, they've earmarked $100 million just for the marketing.
Bing, of course, stands for But It's Not Google. The problem, as far as I can tell, is that it is trying to be the next Google. And the challenge for Microsoft is that there already is a next Google. It's called Google.
Google is not seen as broken by many people, and a hundred million dollars trying to persuade us that it is, is money poorly spent. In times of change, the rule is this:
Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
If Microsoft adds a few features and they prove popular, how long precisely will it take Google to mirror or even leapfrog those features?
With $100 million, you could build (or even buy) something remarkable. Something that spread online without benefit of a lot of yelling and shouting. Something that changes the game in a fundamental way. The internet works best when you build a network, not when you buy a brand. In fact, I can't think of one successful online brand that was built with cash.
[For an answer to the popular question: "The next Seth Godin" and a few more pithy Q&A, click here]
[For a preview of the real next Google, check out this presentation of Google Wave. As a presentation geek, I need to point out that the intro (the first 2 minutes) is a fantastic example of how someone (you?) can stand up in front of 4,000 people with no slides and make a significant introduction with no hesitation and no apologies.]
Story's AFib program integrates with a health system’s clinical team to keep patients engaged
Read more...Benefits of regular use of Pray.com app included spiritual, mental, and physical improvements
Read more...The company plans to be available to all 33 million Medicare members by the end of the year
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