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Next Generation IP Content Delivery to the TV

by Rich Reader, March 30, 2009 | Comments

The Honeymoon of the Television and the Internet - as seen from Cinequest

In a panel discussion entitled "The Marriage of Television and the Internet" at the Cinequest Independent Film Festival on February 28, 2009, Tom Morgan (Chief Strategy Officer, Move Networks) outlined the issues for independent content distributors approaching the challenges of bringing video to the television set from the internet. Mr. Morgan demonstrated a project that Move Networks has developed with ...

Bridging the Content Delivery Gap

by Rich Reader, March 24, 2009 | Comments

between the Internet and the TV Set via the Intel-Yahoo Widget Channel Framework

Lance Koenders (TA, Intel Digital Home Group) presented an up-to-date overview of the Widget Channel framework in a panel discussion entitled "The Marriage of Television and the Internet" at the Cinequest Independent Film Festival on February 28, 2009.Intel and Yahoo set out to democratize social network access to TV distribution through the creation of new hardware, a web2.0 API, and ...

Video Services Evolution – Part 1 of 5

by Rich Reader, March 23, 2009 | Comments

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Reed Hastings explains how the Web Will Surpass TV in the Race to the Ultimate Consumer Experience

Reed Hastings - (Chairman and CEO, Netflix) presented "Internet on TV or TV on the Internet?", the first of the afternoon keynotes at NewTeeVee Live 2008. I transliterate without quotation marks, though have attempted to transcribe with a minimum of interpretation (which I may do onscreen). In opening this presentation, Mr. Hastings tells us to look at how TV ...

Video Services Evolution - Part 2 of 5

by Rich Reader, March 23, 2009 | Comments

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Appraising Standard TV

Reed Hastings - (Chairman and CEO, Netflix) presented "Internet on TV or TV on the Internet?", the first of the afternoon keynotes at NewTeeVee Live 2008. I transliterate without quotation marks, though have attempted to transcribe with a minimum of interpretation (which I may do onscreen). In this second part of his presentation, Mr. Hastings tells where standard television stands ...

Video Services Evolution - Part 3 of 5

by Rich Reader, March 23, 2009 | Comments

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Appraising Online Video

Reed Hastings - (Chairman and CEO, Netflix) presented "Internet on TV or TV on the Internet?", the first of the afternoon keynotes at NewTeeVee Live 2008. I transliterate without quotation marks, though have attempted to transcribe with a minimum of interpretation (which I may do onscreen). In this, the third section of his presentation, Mr. Hastings appraises six of the ...

Social Media Budgets Rise

by Rich Reader, March 23, 2009 | Comments

While Online Advertising Declines

Two reports were published today in Online Media Daily: Defying Downturn, Marketers Plan To Boost Social Media Budgets Online Ad Spending To Fall 8%-9% Taking these two items together portends a massive shift-in-share. While the separatists in the traditional silos writhe in disbelief, let's get busy on forward-thinking odd-couple hybrid models and proposals. WOM-buzz

Video Services Evolution - Part 4 of 5

by Rich Reader, March 23, 2009 | Comments

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What, Where, When, and How

Reed Hastings - (Chairman and CEO, Netflix ) presented "Internet on TV or TV on the Internet?", the first of the afternoon keynotes at NewTeeVee Live 2008. I transliterate without quotation marks, though have attempted to transcribe with a minimum of interpretation (which I may do onscreen). In this fourth part of his presentation, Mr. Hastings assesses where video services ...

Video Services Evolution - Part 5 of 5

by Rich Reader, March 22, 2009 | Comments

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The Medium Term Event Horizon

Reed Hastings - (Chairman and CEO, Netflix) presented "Internet on TV or TV on the Internet?", the first of the afternoon keynotes at NewTeeVee Live 2008. I transliterate without quotation marks, though have attempted to transcribe with a minimum of interpretation (which I may do onscreen). In this fifth section of his presentation, he sets and justifies his forecast: Over ...

The marriage of film and the Internet

by Rich Reader, March 3, 2009 | Comments

Cinequest co-founder Halfdan Hussey explains the state of the industries

On February 28, 2009 Halfdan Hussey (Co-Founder & Director, Cinequest) introduced a panel discussion entitled "The Marriage of TV and the Internet" at the Cinequest Independent Film Festival. His introduction was compelling in and of itself because it captured the state of the Internet and film industries. I paraphrase (ever so slightly) this master of ceremonies' remarks going forward herein: ...

App-vertising

by Rich Reader, February 24, 2009 | Comments

The New Ad Unit in Social Media

Mike Lazerow, CEO of Buddy Media, introduces his practice of leveraging social media with applications that help brands to engage customers by giving them something fun, valuable, or self-expressive. His strategy is echoed by many successful voices. Two examples come to mind: Angela Courtin, SVP of Marketing, Entertainment, and Content at MySpace in her treatment of "What Users Care ...

Evolution of User Experience on the Platform

by Rich Reader, February 20, 2009 | Comments

Convergence of IP, Telephony, GPS, Radio, and Television in Mobile

In his premiere presentation of "From Abacus to iPhone to CrestaTV" at the Fenwick and West Conference Center on 2/17/'09, George Haber closes in on the nascent primacy of the moble desktop as an expression of user wants and needs as "the evolution of the user experience on the platform is what matters". Drawing a parallel to Moore's Law, Mr. ...

Feeding out creates momentum and monetization

by Rich Reader, February 19, 2009 | Comments

Lessons learned in listening & engagement

In her keynote address to OMMA Social San Francisco 2009, Angela Courtin, SVP Marketing, Entertainment & Content, MySpace, explains how each user's actions feed outward as a sphere of influence into the interests and actions of their friends, hence the "Momentum" effect. To illustrate how this effect works in tandem with an integrated marketing program, Ms. Courtin tells us the ...

What users care about in social media

by Rich Reader, February 18, 2009 | Comments

Lessons Learned from MySpace in listening & engagement

In the introduction to her keynote address to OMMA Social San Francisco 2009, Angela Courtin (SVP Marketing, Entertainment & Content, MySpace) summarizes the principal needs of users as: self-expression contribution toward positive change fun When her organization works with a major consumer brand, a political apparatus, a newspaper, a non-governmental organization, a cinematic enterprise, a music label or artist, the ...

Fostering Positive Change through Partnership

by Rich Reader, February 17, 2009 | Comments

Lessons Learned in Listening & Engagement for Integrated Brand Marketing Practices

Success in social media objectives can take place when a brand obtains authenticity and authority with an otherwise inaccessible niche audience by enabling users, members, and communities to excel in endeavors that they believe in and love. In her keynote address to OMMA Social San Francisco 2009, Angela Courtin (SVP Marketing, Entertainment & Content, MySpace) explains how multiplatform and ...

Start afresh to enable social-media programs

by Rich Reader, February 9, 2009 | Comments

The art of forgetting, as explained by Rob Key, CEO, Converseon

By way of introduction at the OMMA Social SF panel entitled "The Odd Couples: What Happens When Social Media Agencies and Advertising Agencies Hook Up?", Rob Key (CEO and co-founder of Converseon) explains "The Art of Forgetting" approach to helping brands overcome their excuses for failure in the Social Media milieu. Rob challenges the rationale ...

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