Morgan Stanley report on the social Web

Technology trends and news by Russ Whitman
April 28, 2008 | last edited July 10, 2008 | Comments (1)
Short URL: http://vator.tv/n/200

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 Morgan Stanley released a report on Internet Trends on March 18th. The news shouldn't surprise you much if you are a follower and believer in the Social Web.

But it is great validation. There are some really interesting highlights (as noted by Michael Arrington of Techcrunch)

 - YouTube + Facebook page views > Google or Yahoo page views (and may be bigger than both combined)

 - 6/10 top internet sites are social (youtube, live.com, facebook, hi5, wikipedia, orkut); none were on the list in 2005

 - YouTube has 258 million users, 50% visit weekly or more

 - >50% of Facebook users log in daily, 95% of Facebook users have used at least one third party application

 - Skype revenue is $1.67/user/year, up 9% Y/Y

 - 14 million photos uploaded daily on Facebook

 - Google + Yahoo = 61% of U.S. Online Ad Revenue

 - Google: $4.4b ad revenue in Q4, paid out $1.4 billion to partners

 - Yahoo: $1.6 billion in ad revenue in Q4, paid out $429 million to partners

I've been telling people that Social Networks are the new "portals" and that there is a fundamental shift in how people use the web, these figures definitely point in that direction. Further, the fact that 95% of Facebook users have used a 3rd party application is a major statement for a key underpinning of the social web - that companies can connect to Social Network users through applications and have the opportunity to create/grow brand and develop revenue. 

Maybe the most significant number is the amount of money paid out to partners of Google and Yahoo for ad inventory. It was $1.8 billion in Q4. That's a lot of ads.

 

 

 

Comment

Bambi Francisco Roizen
Bambi Francisco Roizen, on April 28, 2008

Thanks for posting! The most interesting slide is the one that shows traffic of the top 10 sites in 2008 vs. 2005. Five social networks and user-gen sites - hi5, MySpace, Facebook, Orkut, Youtube - are in the top five most trafficked sites this year. This compares to only MySpace back in 2005. Dropping out of the top 10 are e-commerce sites eBay and Amazon, as well as AOL. Again - thanks for posting this piece, Russ.


David Howard
David Howard, on April 28, 2008

I think the word-of-mouth market deserved more coverage than it got.


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