Ken Rudin on Sales 2.0

Ken Rudin, CMO of Lucidera

Entrepreneur interview by Gerhard Gschwandtner
July 22, 2008 | last edited July 22, 2008 7:07 PM | Comments
Short URL: http://vator.tv/n/315

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Lucidera is a company that offers business analytics as a service. Ken Rudin explains how his company exploits Sales 2.0 technology to run a highly efficient sales organization where everything gets measure and improved to create more satisfied customers.

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