I just
got sent a rather exciting press release from a company I interviewed on Technology Gazetted recently called Rocketon,
the reason this press release caught my attention was because Rocketon have
just announced at the Virtual Worlds Conference in Los Angeles that they would
be collaborating with Emmy-award winning studio Animax
to " co-develop parallel virtual worlds"
The part that should get many fellow Rocketon users and observers interested is
that " RocketOn will benefit from Animax’s expertise in creating high
quality animated content and from its relationships with major brands, media
networks & movie studios", Animax's affiliations in it's network
include:
- Disney
- ABC
- ESPN
- BBDO
- Ford
- JWT
- Kellogg’s
- MTV
- Kodak
- NBC
- PBS
- Sundance Channel
- Sesame Workshop
- Twentieth Century Fox
- Universal Studios
- Warner Bros
- WWE
- Yahoo!
The idea
behind this partnership would be that Rocketon would " manages the entire
platform, including integrating the content, running the servers, and providing
billing, e-commerce, analytics, maintenance and customer support" and
Animax would simply " determine the strategic implementation, develop the
marketing plan and produce the creative. " , not to say that Animax's role
isn't equally as important in fact these companies truly go hand in hand with
each other's mission.
One thing of note, is that of the About Page of Animax's Website which has a
section that says:
Animax has helped clients across many industries engage their audience in new
and innovative ways
.
So Rocketon will benefit from the true experience of Animax in more ways then
one,Steve Hoffman, CEO of Rocketon commented that:
They have a wealth of creative ideas, talent and experience that will make our partnership a success. We're looking forward to building parallel virtual worlds together and sharing the benefits.
It is yet to be seen whether these parellel worlds may meet in some
unique circumstance or if both companies can continue to thrive alongside each
other, either way it is a very exciting new development for the folks over at
Rocketon
About RocketOn
RocketOn is based in San Francisco, California. RocketOn's management team has
worked at top game publishers, including SEGA, Vivendi-Universal, Sony (SNE),
Atari (ATAR), and Electronic Arts (ERTS). For more details, please visit http://www.rocketon.com
About Animax
Animax Entertainment is an award winning full-service creative agency that
creates fun, character-driven experiences for all screens. Winners of the first
Broadband Emmy Award Animax produces virtual worlds, games, animation and other
media for leading entertainment studios, toy manufacturers, game studios, and
brands. In 2008 Animax expanded operations into Canada. A new animated
prime-time television series entitled “Bob & Doug,” based on characters
made famous by Animax Co-Founder Dave Thomas and Rick Moranis, is currently in
production and will air on Global Television in Canada beginning in January
2009. For more details, please visit http:///www.animaxent.com
This Post was originally made at Josh Chandler's Blog
