Making Deals for an Online Video Brand
Arm Yourself with Higher Level Objectives
Entrepreneur interview by Rich Reader
November 18, 2008 |
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Short URL: http://vator.tv/n/554
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In a fireside chat at NewTeeVee Live 2008
with Liz Shannon Miller, Felicia Day describes the pillars for
creation, product differentiation, ownership, and control of a new
media paradigm that demand proper valuation, on-target sponsor
acquisition, effective distribution, and sensible ad marketing.
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