Speaking at the NewTeeVee Live 2008 VC Panel: Online Video Investment Trends, Warren Lee, principal at Canaan Partners, looks first toward the capital efficiency of a business plan and its milestones, secondly to the uniqueness of a product and its features, and finally to demonstrate a large and favorable opportunity for traffic and monetization to be realized by strategic partners.
Warren evangelizes the online video advertising space. Let's look at some ventures which Mr. Lee supports:
- Tremor Media is a leading advertising network for in-banner and in-stream video which helps publishers monetize their services and maximize ROI.
- Motionbox is an online video storage and sharing platform. Premium partner services include DVD creation, Home Movie Depot, and Flipbook.
- Arroyo Video Solutions, an IPTV VOD specialist (acquired by Cisco Systems for $92 million in 2006), helps ISPs and cable operators rapidly scale the variety and volume of deliverable on-demand content.
- Broadbus Technologies developed a carrier-class technology for VOD, mobile video, time-shited TV, networked DVR, on-demand ad insertion, and switched digital TV. They were acquired by Motorola in 2006.
- Associated Content is an "open content network" marketplace, an aggregator which attracts content creators, places calls for content, distributes content to partner sites, and pays creators through upfront and/or performance. Templates for content can be regional, topical, seasonal, DIY, opinions, guides, interviews, news, reviews, travel, or in many other categories. Content may include text, video, and images.
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