This year, The Rubicon Project was named overall winner of the 2009 AlwaysOn OnMedia 100 list, and recognized as the most innovative up-and-coming advertising game-changer by the AO editorial committee. Congratulations to Rubicon and Frank Addante, the very charismatic CEO.
According to the judges, The Rubicon Project "is the right solution at the right time for the current market environment. Its service increases the efficiency of the advertising market by optimizing the matching of remnant ads (which often make up 80% or even 90% of a publisher's ad inventory) to available placement opportunities.
"With more than 1,300 publishers and 350 ad networks, Rubicon can dynamically put the right ad in the right place in front of the right person at the right time—which in the end, is better for the publisher, the advertiser, and ultimately the consumer."
Watch Addante's video pitch embedded in this post.
Here are the rest of the startups that made the OnMedia 100 list:
COMMUNITY PLATFORMS
Live Gamer
Mall Networks
meebo
myYearbook ***CATEGORY WINNER***
Outside.in
OwnerIQ
Reframe It
SaysMe
Shopflick
ShopIt
Spiceworks
Watercooler
WePlay
DIGITAL PUBLISHERS
5min
Buzznet
Ensequence
Gigya
NeoEdge Networks
Zynga ***CATEGORY WINNER***
MOBILE MARKETING AND ADVERTISING
AdMob
Apptera ***CATEGORY WINNER***
Blyk
Greystripe
IMImobile
Kadoink
Limbo
Medialets
MoVoxx
Smaato
Vibes Media
NEXT-GENERATION SEARCH
Become.com
branchnext
Cooliris
Kosmix
Like.com ***CATEGORY WINNER***
Searchandise
Sense Networks
Wize
ONLINE ADVERTISING AND SERVICE PROVIDERS
Access 360 Media
Adap.tv (category winner)
ADISN
AdMeld
AdNectar
AdReady
Aggregate Knowledge
appssavvy
Brand.net
BrightRoll
Buddy Media
Clickable
Glam Media
Jivox
Kontera
MediaBank
Mixpo
OpenX
Ozone Media Solutions
Peer39
PlaySpan
Pontiflex
PubMatic
Rubicon Project, The ***OVERALL WINNER***
SocialMedia
Sojern
Sportgenic
Tumri
Turn
Vibrant Media
Vitrue
WebVisible
YieldBuild
YuMe
TECHNOLOGY ENABLERS
AvVenta
BlackArrow
CTS Media
Delivery Agent
Demandbase
Elemental Technologies
FatTail
Kaltura
Loomia
LucidMedia
Mercent
Offerpal Media ***CATEGORY WINNER***
Perfect Market
Responsys
ShareThis
TubeMogul
Vobile
Widgetbucks ***NEWCOMER OF THE YEAR***
Wildfire Interactive
YouMail
WEB AND MEDIA ANALYTICS AND RESEARCH
Aster Data Systems
BlueKai
Conductor
Media6°
Milabra (formerly Sobayli)
NuConomy
Quantcast ***CATEGORY WINNER***
