Babson Diagnostics and Cynergy partner on consumer-initiated orders of its BetterWay blood test
BetterWay blood testing will launch in Texas later this year before rolling out nationally
Read more...While investors still see tough times ahead for the search Giant, Google still showed better-than-expected fourth-quarter results led by its search business.
Google rose 4% in Friday trading, after disclosing late Thursday that net revenue (excluding what it pays to distribution partners) rose 24.5% to $4.22 billion. Lower payments to partners resulted in higher earnings per share of $5.10.
Bernstein analyst Jeff Lindsay points out, however, that the real story is in Google's search business.
Here's what Lindsay wrote in his research report:
Google's paid-search model continues to show a high degree of recession resistance. Unlike display advertising - which we think has been negatively impacted by the current economic downturn - paid search still seems to be attracting advertisers. Google reported paid clicks had grown by 18% annually, compared to total advertising growth of 16%, which would suggest that cost-per-click rates had fallen on average by approximately -2%. Adjusting for currency headwinds, total revenue actually grew by 21%, implying a rise in cost-per-clicks.
Overall, this was an impressive quarter and confirmed that paid search has become the advertising platform of last resort for many advertisers.
Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.
All author postsBetterWay blood testing will launch in Texas later this year before rolling out nationally
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