Causata, a software company which is focused on optimizing customer experience, has raised $4.5 million in Series A funding from Accel Partners.  

The San Francisco-based startup says it is in the process of building a flexible multichannel customer interaction platform that can discern cause and effect, and predict in real-time what matters most to a customer at a given moment and touch point.  The company said it is focusing on the retail and financial service industries, but can also be implemented into media, online business and telecom.  

CEO of Causata, Paul Phillips founded TouchClarity which sold to Omniture for $48.5 million back in 2007.  He shared what his overall vision for the company, "There is a pressing demand for a solution that cuts across all channels and optimizes customer interactions. The latest advances in technology have radically changed how one would build such a system. Our experience with enterprise clients and machine learning puts us in a unique position to help companies predict the actions that will delight each customer and help grow their businesses at the same time.”

The company has been in stealth mode since March of this year.  Causata said it will use the funds to support delivering out its product.

Although the product details seem quite vague at the moment, Phillips stated in a blog post, "the announcement that went out today outlines the types of problems we’re tackling. We haven't said a lot about the product publicly yet on purpose. For now we’re focused on developing and working closely with a few lead companies."