Guess what is the most consumed material in the world after water? - concrete!
As of 2006, about 7 cubic kilometres of concrete are made each year—more than one cubic metre for every person on Earth. More than 55,000 miles (89,000 km) of highways in America are paved with this material.
Due to the sheer mass of the concrete consumed and the CO2 emissions in the manufacturing process, concrete is a critical problem. In order to tackle this issue, Integrity Block has developed the first cost-competitive green replacement for concrete block.
Integrity Block products require 40% less energy to produce and reduce 39% of CO2 emissions as compared with the standard concrete block.
The company is building its first factory in Northern California and is initially focussed on the US $5.3 billion domestic concrete block market.
How refreshing. I finally stumbled on a business that has nothing to do with advertising. But wait, let's hope that Integrity Block doesn't plan to put ads in its green concrete blocks. Can you imagine if all of a sudden we would be walking and driving over ads?!! Trevor, don't get any ideas here!!!