al costa

al costa

CEO, Alkol Inc.
Madrid, Spain Spain
Business owner
Member since May 25, 2009
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I am a(n):

Product guru

Companies I've founded or co-founded:

Alkol, Kviar, Osiris

Companies I've invested in:

Alkol, Kviar, Osiris

Startups I worked for:

Visualcom, Alkol, Kviar, Osiris

If you are an entrepreneur, why?

I'm bursting with ideas!

What's most frustrating and rewarding about entrepreneurship/innovation?

Investors know-it-all who won't accept the fact they don't have a clue on the business and relatives who claim "I knew you'd succeed" when you do succeed, but used to say the exact opposite when you still did not. :D

What's the No. 1 mistake entrepreneurs make?

Running the business focused on getting funding instead of just selling

What are the top three lessons you've learned as an entrepreneur?

1 - Never do what anyone tells you: you know your business best

2 - Investors only put money if you tell them to piss off

3 - Entrepreneurship is BORING, TIRESOME, and makes you feel like shit until you succeed. If you think it will be fun DON'T EVEN TRY IT