Le Gourmet TV News Bites

Figuring out how many of our (1600+) followers on Twitter actually use their accounts - It's a space we need to occupy, but at what cost? on May 27

Having a hard time reconciling the difference between what advertisers are paying ad networks, and what ad networks are paying websites... Even on highly targeted websites like ours. Does it really cost that much to run an ad network? on May 15

Actively searching for suitors / partners who can help us make that next big leap! on May 14

Perhaps as an organisation we just aren't large enough to grab the attention of media buyers & planners. The 'web networks' with several portals seem to be out front. So who is going to buy us out and add Le Gourmet TV to their roster? on May 08

Our page views and video views continue to climb! Looking good! on May 05

The constant grind of telling marketing ppl that internet video is not free gets tiring. Cameras=$, crew=$, edit suites=$, web hosting=$, content delivery bandwidth=$$ What that all adds up to is... Producing branded content featuring your products costs money. Not free on April 27

So many companies who are playing 'wait and see'... holding off on marketing plans until later this year. Well now is the time to move, grab mkt share from your sleeping competition. We are here to help make that happen with low cost solutions. on April 06

Looking for an ad sales rep who has agency or food & beverage ties. We need someone who can secure sponsorship for our video content. on April 03

Overall ad spending continues to tighten, but the glimmer of a silver lining can be seem as companies look trying new methods of getting their message out there. The flipside is all the companies who are terrified of making a 'wrong' move... on March 31

Out pounding on doors, looking for new sponsors and letting the agencies know who we are what we do and how we can work together to market their clients. on March 26

Looks like we've launched! Take a look at our new site: http://www.legourmet.tv on March 25

Re-writing code for the new site; even after a lot of testing with different browser / OS combos, we found problems after letting the new site into the wild. Seems some IE 7 / windows visitors can't see the site. Not huge, but still painful. on March 24

uploading our new website / portal today, expecting bumps along the way, hopefully we should be done by end of day. Then on to contacting everyone who linked in to the old site, and getting Google et al to recognise the new structure for indexing. on March 23

Swimming in html code and css... The re-fresh of our website should happen over the weekend. Brand new look on Monday (or bust). on March 20

Working on the backside of our new website, we should be ready for launch at the end of the week. Trying for an uncluttered space that is easy to navigate... on March 17

Just landed a 5 shoot day job for a tourist board - food & travel are a natural fit. So it's off to the wilds of northern Saskatchewan... (you may need to consult a map). on March 05

Don't forget to look at the Vator Competitions page, their are a lot of great companies with fantastic ideas. Give some feedback on the pitches and vote for the best. on March 04

Funny how in the electronic age, the initial design for our new website is this great looking flow chart on the office wall made with Kraft paper and grease pencils. Now can we make it work? on March 03

In this economy, we've spoken to a few advertisers who are cutting budgets and retreating from the marketplace... At the same time we've spoken to others who are increasing ad spends to gain marketshare at their competitors expense. Those are our short term targets. on February 27

Interviewing design firms for a full re-work of the website. Our portal site #'s are rising, so it's time to work out a better user experience. on February 25

Expecting contracts this week from two sponsors, with heavy interest from 3-4 others. on February 23

Lot's of movement on the sponsorship front, advertisers seem to be coming around to the idea of branded content. on February 19

Handshake deal today with a sponsor. We'll produce 24 segments with their products, releasing one a week - pretty good start - in the 5 figures. on February 16

We joined Twitter! http://twitter.com/LeGourmetTV Seems like a great way to notify viewers each morning what the new videos are, and what we've got cooking for the future. on February 16

Keeping it tight, in order to survive and grow through a downturn we need to take chances - but be fiscally responsible. Do more with less, while still having the right tools to get the job done. on February 13

Our new contest sponsor moved much faster than anticipated, and our first contest with them went live today! Breville makes a great line-up of countertop appliances, and we hope to forge a lasting relationship with them. on February 12

Content, at first it was the real scary part of this - would we have enough? Now we are already programmed 3 months out, with lots of space to breathe and create content that is more dense and creative. on February 10

Nailed down a sponsor for our monthly contest... Not yet able to disclose who they are, but we will start giving away their products in April. The contest has been an inexpensive way for us to drive traffic - Converting those people to regular viewers takes a bit of hand-holding. on February 09

Strange the calendar says Friday... When you are an entrepreneur sometimes that just doesn't register. Balance is important. on February 06

Our rev model is about putting content everywhere with brands embedded, but we still want to have a destination site that is Le Gourmet TV. Turns out for us producing the content is fairly easy; designing and keeping the video site working is a huge challenge on our tight budget. on February 05