Le Gourmet TV News Bites


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Glen Powell (Executive Producer / Founder)
Figuring out how many of our (1600+) followers on Twitter actually use their accounts - It's a space we need to occupy, but at what cost? on May 27
Mark  Fleming
Mark Fleming at 10:29am September 01
Excellent!
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Glen Powell (Executive Producer / Founder)
Having a hard time reconciling the difference between what advertisers are paying ad networks, and what ad networks are paying websites... Even on highly targeted websites like ours. Does it really cost that much to run an ad network? on May 15
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Glen Powell (Executive Producer / Founder)
Actively searching for suitors / partners who can help us make that next big leap! on May 14
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Glen Powell (Executive Producer / Founder)
Perhaps as an organisation we just aren't large enough to grab the attention of media buyers & planners. The 'web networks' with several portals seem to be out front. So who is going to buy us out and add Le Gourmet TV to their roster? on May 08
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Glen Powell (Executive Producer / Founder)
Our page views and video views continue to climb! Looking good! on May 05
Thumbs_up_green Kristin Karaoglu, Colin Kimball liked this update
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Glen Powell (Executive Producer / Founder)
The constant grind of telling marketing ppl that internet video is not free gets tiring. Cameras=$, crew=$, edit suites=$, web hosting=$, content delivery bandwidth=$$ What that all adds up to is... Producing branded content featuring your products costs money. Not free on April 27
Thumbs_up_green Dave LaFontaine, William Huggins liked this update
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Glen Powell (Executive Producer / Founder)
So many companies who are playing 'wait and see'... holding off on marketing plans until later this year. Well now is the time to move, grab mkt share from your sleeping competition. We are here to help make that happen with low cost solutions. on April 06
Thumbs_up_green Ronny Lai, Ben Watson and 2 other people liked this update
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Glen Powell (Executive Producer / Founder)
Looking for an ad sales rep who has agency or food & beverage ties. We need someone who can secure sponsorship for our video content. on April 03
Thumbs_up_green mukesh saini liked this update
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Glen Powell (Executive Producer / Founder)
Overall ad spending continues to tighten, but the glimmer of a silver lining can be seem as companies look trying new methods of getting their message out there. The flipside is all the companies who are terrified of making a 'wrong' move... on March 31
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Glen Powell (Executive Producer / Founder)
Out pounding on doors, looking for new sponsors and letting the agencies know who we are what we do and how we can work together to market their clients. on March 26
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Glen Powell (Executive Producer / Founder)
Looks like we've launched! Take a look at our new site: http://www.legourmet.tv on March 25
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Glen Powell (Executive Producer / Founder)
Re-writing code for the new site; even after a lot of testing with different browser / OS combos, we found problems after letting the new site into the wild. Seems some IE 7 / windows visitors can't see the site. Not huge, but still painful. on March 24
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Glen Powell (Executive Producer / Founder)
uploading our new website / portal today, expecting bumps along the way, hopefully we should be done by end of day. Then on to contacting everyone who linked in to the old site, and getting Google et al to recognise the new structure for indexing. on March 23
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Glen Powell (Executive Producer / Founder)
Swimming in html code and css... The re-fresh of our website should happen over the weekend. Brand new look on Monday (or bust). on March 20
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Glen Powell (Executive Producer / Founder)
Working on the backside of our new website, we should be ready for launch at the end of the week. Trying for an uncluttered space that is easy to navigate... on March 17
Thumbs_up_green Colin Kimball liked this update
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Glen Powell (Executive Producer / Founder)
Just landed a 5 shoot day job for a tourist board - food & travel are a natural fit. So it's off to the wilds of northern Saskatchewan... (you may need to consult a map). on March 05
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Glen Powell (Executive Producer / Founder)
Don't forget to look at the Vator Competitions page, their are a lot of great companies with fantastic ideas. Give some feedback on the pitches and vote for the best. on March 04
Thumbs_up_green Kristin Karaoglu liked this update
Glen Powell
Glen Powell at 07:24am March 04
Ugh, I was out last night with the guys from Grey Goose, shooting interviews and tasting product... So please excuse my typo in the previous post.
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Glen Powell (Executive Producer / Founder)
Funny how in the electronic age, the initial design for our new website is this great looking flow chart on the office wall made with Kraft paper and grease pencils. Now can we make it work? on March 03
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Glen Powell (Executive Producer / Founder)
In this economy, we've spoken to a few advertisers who are cutting budgets and retreating from the marketplace... At the same time we've spoken to others who are increasing ad spends to gain marketshare at their competitors expense. Those are our short term targets. on February 27
Thumbs_up_green Jamo Nezzar liked this update
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Glen Powell (Executive Producer / Founder)
Interviewing design firms for a full re-work of the website. Our portal site #'s are rising, so it's time to work out a better user experience. on February 25
Thumbs_up_green Kristin Karaoglu liked this update
Colin Kimball
Colin Kimball at 01:36pm February 25
Glen, I can personally attest to the importance of good web design and user experience. Since our redesign two weeks ago all our important metrics have gone up that should and the one that should go down, Bounce Rate, has done just that.
Glen Powell
Glen Powell at 01:52pm February 25
Thanks Colin, I do like your re-design. We've know for a while that this is what we needed to do, but working out content was short term more important. Now we just need to find the right firm to do the design / coding.
Colin Kimball
Colin Kimball at 02:40pm February 25
The key is making it easy for the user to go from video to video without having to work at it. We still need to put more work into our site but we definitely accomplished goals. Would be glad to put you in touch with our designer.
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Glen Powell (Executive Producer / Founder)
Expecting contracts this week from two sponsors, with heavy interest from 3-4 others. on February 23
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Glen Powell (Executive Producer / Founder)
Lot's of movement on the sponsorship front, advertisers seem to be coming around to the idea of branded content. on February 19
Thumbs_up_green Kristin Karaoglu liked this update
Rene M
Rene M at 06:13am February 19
I watched your video. It is very educational. I defintely think this should be on the food network show.
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Glen Powell (Executive Producer / Founder)
Handshake deal today with a sponsor. We'll produce 24 segments with their products, releasing one a week - pretty good start - in the 5 figures. on February 16
Rene M
Rene M at 04:07pm February 16
Could the sponsor be food network?
Glen Powell
Glen Powell at 04:17pm February 16
It's a national food producer, all I can say right now.
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Glen Powell (Executive Producer / Founder)
We joined Twitter! http://twitter.com/LeGourmetTV Seems like a great way to notify viewers each morning what the new videos are, and what we've got cooking for the future. on February 16
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Glen Powell (Executive Producer / Founder)
Keeping it tight, in order to survive and grow through a downturn we need to take chances - but be fiscally responsible. Do more with less, while still having the right tools to get the job done. on February 13
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Glen Powell (Executive Producer / Founder)
Our new contest sponsor moved much faster than anticipated, and our first contest with them went live today! Breville makes a great line-up of countertop appliances, and we hope to forge a lasting relationship with them. on February 12
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Glen Powell (Executive Producer / Founder)
Content, at first it was the real scary part of this - would we have enough? Now we are already programmed 3 months out, with lots of space to breathe and create content that is more dense and creative. on February 10
Thumbs_up_green jamo nezzar liked this update
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Glen Powell (Executive Producer / Founder)
Nailed down a sponsor for our monthly contest... Not yet able to disclose who they are, but we will start giving away their products in April. The contest has been an inexpensive way for us to drive traffic - Converting those people to regular viewers takes a bit of hand-holding. on February 09
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Glen Powell (Executive Producer / Founder)
Strange the calendar says Friday... When you are an entrepreneur sometimes that just doesn't register. Balance is important. on February 06
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Glen Powell (Executive Producer / Founder)
Our rev model is about putting content everywhere with brands embedded, but we still want to have a destination site that is Le Gourmet TV. Turns out for us producing the content is fairly easy; designing and keeping the video site working is a huge challenge on our tight budget. on February 05
Thumbs_up_green Walter Cannon liked this update
Walter Cannon
Walter Cannon at 02:57pm February 05
I like this. definitely on the same page with you
Cosme Sevestre
Cosme Sevestre at 04:44pm February 05
Oh I see... you guys are currently using iWeb... Maybe you should consider a robust blogging/publishing platform like WordPress and customize it to your need with existing plugins.